Aarhus by Light

Concert Hall Aarhus is the setting for an interactive piece that invites the citizens of the city to be part of a shared experience. In contrast to billboards, Aarhus by Light is not driven by commercial interests. Rather it is an alternative staging of the encounter between the citizens of Aarhus and a cultural landmark. It is a blend of architecture, ornament, and interactive entertainment. People experience the facade in a multitude of situations. They may be headed for the Concert Hall or passing by on their way to shopping. Some may cast a quick glance and hurry on, while others will be lured to explore the interactive potentials of the facade.

It has been a challenge to come up with a design that functions with all of these situations in mind. However, we carry out the Aarhus by Light experiment precisely to gain insights into the workings of media facades.

http://www.mediaarchitecture.org/aarhus-by-light/